Pacific Links International has put Ernie Els on its payroll. The well-decorated PGA Tour pro and “signature” architect has become a “brand ambassador” -- a role defined more vulgarly as “paid spokesman” -- for fast-growing PLI, which has set out to export its version of “luxury, Western-style golf” to “the Asian market.” Specifically, PLI aims to transform an existing 27-hole complex in metropolitan Beijing, China into a Tiger Woods “signature” layout that will operate as Pacific Links National Golf Club. If all goes according to plan, the club will serve as the crown jewel in a 12-property chain of private clubs that PLI intends to establish in the Beijing and nearby Tianjin areas. Els will put his “signature” on at least one of the clubs, and he isn’t the only golf celebrity who’s agreed to shill for PLI. The company also reportedly writes checks to Greg Norman, Annika Sorenstam, Nick Price, and Mark O'Meara.
The press release announcing Ernie Els’ ambassadorship to China also contained a juicy news nugget, as Els stated that he’s “proud” to represent Pacific Links International and “excited” to design “a new 18-hole course in Beijing.” Els’ comment may answer a question related to PLI’s 27 Club, the chain of 12 private golf venues that the company wants to create in the suburbs of Beijing and Tianjin over the next three to five years. Because Chinese government officials are loathe to authorize new golf construction nowadays, PLI plans to purchase existing golf properties and hire “signature” architects -- namely Els, Tiger Woods, Pete Dye, Greg Norman, and Fred Couples -- to transform them into “the most sought-after courses in the world.” Here’s my question: Has PLI given Els an existing course to redesign, as it did with Woods, or is Els creating a new course from scratch? After all, according to his website, Els has had a course “under development” in Beijing for a long, long time. Needless to say, no specific details have been revealed about the course. For what it’s worth, though, the press release announcing Els’ relationship with PLI describes the tracks he’s previously created as “attractive, classically inspired, and critically acclaimed.”
Some information in the preceding post first appeared in the April 2015 issue of the World Edition of the Golf Course Report.
Gifts of Gab, Part One: Alice Dye doesn’t often comment on the work of other architects, but she apparently couldn’t resist offering an opinion about Chambers Bay. “I just think a golf course where you have to walk 10 miles to play it is inexcusable,” Dye told the Palm Beach Post. “I don’t think that’s a golf course. That’s not what we’re about when we’re trying to encourage people to play golf.” Dye, who often co-designs courses with her legendary husband, also offered a prediction about Chambers Bay’s financial future. “I didn’t see any cart paths,” she said, “which means people will either have to pull a cart or carry their clubs, and I don’t think that’s going to fly with the people who can afford to play it.”
Sorry for the delay, but this week I stumbled across another golf course that’s bitten the dust as a result of California’s persistent drought. It’s Hank’s Woodlake Ranch Golf Course, a track in the Fresno Valley that went belly up in January. “This was something you couldn’t foresee,” the course’s owner, Hank Bochini, told KSEE-TV. “I mean, the economy was bad enough, but when the well went dry, I couldn’t fix that.” Bochini hopes he can eventually re-open Woodlake Ranch, which had been in business since 1998. For now, he’s doing whatever he can to ensure that his other golf property, Hank’s Swank Par-3 Golf Course in Fresno, continues to operate.
Gifts of Gab, Part Two: A “gangsta” rapper who made his reputation by writing what Billboard describes as “brutally honest odes to urban anguish” is saying nice things about golf. “The game of golf slows the whole world down and gives you time to think,” says Scarface, one of
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the Geto Boys. “Inner-city kids could learn a lot about patience. Golf teaches you class and character.” Sounds as if he’s angling for a gig with the First Tee, doesn’t it? But actually, the 45-year-old “hip-hop pioneer” has a larger goal. “When I’m 50,” Scarface says, “I want to play on the Senior PGA Tour.” Talk about a culture change.